Long passed the days when you could engage users with a simple banner and plain advertising. The users matured with the market, and as online media got oversaturated with advertising, users developed ad fatigue or banner blindness
Meanwhile, interactive rich media ads that were introduced in the 90s, are often overlooked by advertisers. Even though they provide a huge boost in CTR and engagement.
In this article, we tried to figure how difficult it is to set up non-standard ads, and what benefits they could bring to publishers and advertisers.
[+ EXAMPLES and trending formats]