Data sharing is a great way for brands and retailers to maximize the information they have about their products and sales. Yet, research shows that half of brands and retailers don’t share data with one another. We get it. You’re scared they might try to siphon off your customers with YOUR data. But, there are many benefits to doing so, including:
- Better insights from a more complete data picture;
- Better inventory strategy when brands and retailers cooperate;
- Faster identification of problems (because there’s twice as much data to help pinpoint what’s going wrong).
So – besides the obvious concern – why aren’t brands and retailers taking advantage of all these benefits by sharing their data? In part, because they don’t know how. That’s why we created an integrated tool that allows Plytix users to create a transparent flow of data between brands and retailers, allowing them to cut costs, increase sales, and meet other shared goals. Let us introduce you to it…