Facebook is the most popular social network globally, with more than 2.6 billion monthly active users. Not surprisingly, it has become a mandatory promotional channel for many businesses. More than 7 million advertisers promote their services on this platform. What’s more, Facebook owns the three other largest social media platforms: Instagram, WhatsApp, and Facebook Messenger. Another reason for the popularity of Facebook and Instagram among advertisers is the low price of reaching an audience and the ability to accurately target audiences.