We live in an era of big data so professionals from different areas use data all the time, and email marketers are no exception. There are many tools that enable marketers to accurately measure the effectiveness of every aspect of their campaigns. Many marketers build their strategies based on powerful analytics. However, there is so much data that marketers often find it challenging to use it. There are many metrics, so it can be difficult to focus on the right ones. It may also be difficult to determine what insights from your data are more important so that you can adjust your marketing strategy in the right way. There is no point in collecting data if you don’t use it properly. You should be able to analyze it in the right context, and your data is only as valuable as the insights you get from it. You need actionable insights that can help you choose the right direction for your marketing efforts. If you cannot evaluate the effectiveness of your email campaign properly, you won’t be able to understand what techniques work better. As a result, you can lose a lot of profit, since email is a marketing channel that generates the most ROI. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. Now let’s consider the key metrics you should take into account.