We are so used to browsers, apps, and software that requires our location. Being as lazy as we are, we often do not even care about why a calculator needs our location. It is easier to press accept and go with it. When you think about it intentionally, it gets pretty scary. Your phone tracks where you are all the time. Moreover, it can listen to what you say. There is no other explanation why that add popped up a minute after you have first mentioned it to your friend, right? Sometimes you only think about the product, and here it is – shoved between your friends` Instagram stories. Still, sometimes ads are really helpful. You seek some cafe nearby or a furniture store and here you have it – an email with the shop right for you and hey look, they have offered me a great discount. In times like this, customers do not mind their location being tracked (but honestly, they probably do not even know that you used geomarketing). They are even happy and a bit relieved that they have a loving spy that their mobile phone or a laptop is. At any other time when they get absolutely unrelated advertisements, they might get angry not only at geomarketing but at your brand as well. That is why it is so important to target the right audience, at the right place, and at the right time. In this article, we are going to talk about what geomarketing is, take a look at the tips that will help you to catch a customer at the right place and at the right time, and about the big issue that collecting customer data is (the best practices of dancing on this edge of the knife are to be expected too).