Social media rules the digital marketing world. Today, you can hardly find a brand that’s not present at least on one social media platform. Besides, how can you miss an opportunity to potentially reach almost four billion people? ?? There are more perks that brands can get from social media apart from massive reach. Content created for social media drives impressive engagement. Besides, social media gives young brands an excellent opportunity to get extra exposure and acquire new customers. But the biggest perk of social media is social data, which can come in handy when launching a marketing campaign. But how can you use social data to level-up your campaign and make it successful? Let’s take a look ?