Being featured on the Google Knowledge Panel — it’s not as niche as they used to be back in the day. It’s become relatively universal now. When you search for something, On the left — you get answers for your search (basically suggestions) On the right — A knowledge panel which is a bunch of facts about an entity. But, being a curious squirrel I’m, I asked Jason Barnard, The BrandSERP Guy about it: He said, “44.8% of brands have a Knowledge Panel, 36.6% of people have a Knowledge Panel. This from my data set alone. And the data set is 70,000 brands and people.” And that let us to recording an amazing podcast, which is an absolute masterclass on using Knowledge Panels for online reputation and brand positioning. A must read post… and maybe you might be interested to hear the detailed 45 min podcast about the topic too. If you don’t feel like wanting to connect with Jason, after this episode — I would be surprised.