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With over 1 billion monthly active users, Instagram is a social media powerhouse. And if you have an audience that uses this social network, that’s a lot of eyes your ads can reach. But like many marketing channels, Instagram ads’ ROI (return on investment) depends on factors unique to your business, such as your audience and strategy. So how do you create Instagram ads that get results? Here, dozens of paid advertisers share 8 tips for creating high-performing Instagram Ads: