
As part of AdChina.io’s #GrowWithChina initiative to educate founders and marketers about digital opportunities in China, we spoke to Zarina Kanji, Business Development Lead, Health & Wellness and Food & Beverage brands for Tmall Global (Alibaba Group) in the UK and the Nordics. Zarina shares her experience of helping to launch brands in China and the growth opportunities Tmall Global provides to them.