Amy Hebdon, co-founder of the Google Partner agency Paid Search Magic, is a top Google Ads Conversion Expert & Paid Search Coach with over 16 years of hands-on experience. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Journal, PPC Hero, CXL, Unbounce. Together with her husband James, she also co-hosts The Paid Search Magic Podcast and she is recognized as one of the Top 50 Most Influential PPC Experts by PPC Hero. We were lucky to reach out to Amy and discuss the prospects for PPC specialists and their present problems.