Today we live in a very dynamic and rapidly evolving world. If you want to be a professional in any digital sphere, you have to be aware of the latest digital trends. You can’t just wait for a suitable book or a thematic event. That’s why nowadays people trust and rely on the opinions of experts. Experts are considered reputable in their work areas and share really useful and applicable tips. Sophie Logan, PPC Manager at Adzooma, specializes in the Google and Microsoft Search Networks and pursues a business-based approach to Paid Media Marketing. Sophie Logan, PPC Manager at Adzooma, specializes in the Google and Microsoft Search Networks and pursues a business-based approach to Paid Media Marketing. Sophie Logan, PPC Manager at Adzooma, specializes in the Google and Microsoft Search Networks and pursues a business-based approach to Paid Media Marketing. Sophie Logan, PPC Manager at Adzooma, specializes in the Google and Microsoft Search Networks and pursues a business-based approach to Paid Media Marketing.