It’s that time of the month again, and the pressure is getting the best of you. Last time you sent a promotional email, it was a disaster. You are still thinking about what went wrong, the results were atrocious – unsubscribers numbers exceeded by far the number of sales -, and as far as you can tell there was nothing wrong with the promotional email you sent. The offer was good, a great discount indeed, a special opportunity that you would die or kill for, but not the customers who received that promotional email that you have sent. Well, I am not an all-mighty-marketer, but I know a thing or two about emails and I will help you put together a playbook, but please note that this is not a short term fix. You will need patience and willingness to play a long term game. In this article, we will talk about some high-level strategy, not tactics per se, that you can use to send promotional emails. And if you never did in your life, no worries. You will find a small tutorial in the end on how to send promotional emails to customers using SendX. “Hey! Ho! Let’s go!”