When it comes to email workflows, each team is unique—and so are the tools that help teams get their emails out the door. Marketers can choose between hundreds of email service providers (ESPs) and dozens of code editors, localhosts, and task runners—and our research shows that many teams even use multiple of each of these tools.
No matter which tools your team uses, we want to make sure that you can utilize Litmus to improve your campaigns. That’s why Litmus is designed to work with any email tool, and to fit into each unique workflow.
But we also know that switching back and forth between tools can be a hassle, so we’re set on a mission to integrate Litmus more seamlessly with your favorite email marketing tools.
There is a whole set of integrations available with Litmus—each of them designed to automate manual steps that slow down your workflow and eliminate the risk of errors. Figure out which integrations can supercharge your team’s email workflow when we break them down one by one:
Stop copy and pasting your code from Litmus to your ESP with ESP Syncing
Getting your email from your code editor into your ESP has always been a hassle. It’s time to say goodbye to that manual copy and paste process.
With ESP Syncing, you can automatically sync your code from Litmus Builder to your ESP with a click of a button. Once connected, whenever you make any changes to your code in Builder, it automatically updates in your ESP, too.
WHO IS THIS FOR
This integration is for you if you use Litmus Builder to code and troubleshoot your emails and are looking for a way to eliminate the bothersome process of copy and pasting your code to your ESP.
SEE ESP SYNCING IN ACTION
AVAILABLE FOR THE FOLLOWING ESPs
If you’re on a Litmus Plus plan or above, you have access to ESP syncing with the following ESPs:
- Campaign Monitor
- MailChimp
Litmus Enterprise plans come with access to ESP syncing for even more ESPs:
- IBM Watson Campaign Automation (formerly Silverpop)
- Salesforce Marketing Cloud (formerly ExactTarget)
- Eloqua
- Marketo
Troubleshoot Your Emails Right Where You Build With the Litmus Extension
When you’re working with a local editor or your ESP’s email editor, email testing can be a cumbersome process. For example, you might build your email in your favorite code editor, then move it into Litmus for testing, and if you find an issue, the process starts all over again. That’s a lot of copying and pasting, and a lot of switching between tools.
The Litmus Extension brings Litmus’ testing tools right into your favorite build environment. It’s a powerful Chrome extension that brings the power of Litmus Checklist and Email Previews wherever you build your emails.
WHO IS THIS FOR
The Litmus Extension is for you if you use a local code editor (like Dreamweaver) or your ESP’s email editor to build your emails and are looking for a way to utilize Email Previews and Litmus Checklist without leaving your build environment.
SEE THE LITMUS EXTENSION IN ACTION
AVAILABLE FOR THE FOLLOWING TOOLS AND ESPS
The Litmus Extension is available on Litmus Plus plans and above. It works with all text editors, task runners, and localhosts, including:
- Dreamweaver
- Sublime Text
- Atom
- Coda
- Brackets
- Grunt
- Gulp
- Zurb’s Foundation for Emails
- MJML
- And really any editor you’re using!
Does your team use your ESP’s email editor to create emails? The Litmus Extension works with the following ESPs:
- Campaign Monitor
- MailChimps
If you’re on a Litmus Enterprise plan, you can also use the Extension with the following ESPs:
- IBM Watson Campaign Automation (formerly Silverpop)
- Salesforce Marketing Cloud (formerly ExactTarget)
- Eloqua
- Marketo
Use Litmus Email Previews inside your ESP
Litmus Email Previews are also integrated in hundreds of popular ESPs. While the functionality is more limited—you typically only get Email Previews via this type of integration and can’t utilize the power of Litmus Checklist to catch common errors before you send—it still is another great way to preview and test your emails right where you create them, without switching between your ESP and Litmus.
WHO IS THIS FOR
Litmus Email Preview integrations come in handy for everyone who’s looking to use the power of Litmus Email Previews within their ESP.
SEE EMAIL PREVIEWS INTEGRATIONS IN ACTION
Direct integrations of Litmus Email Previews look different depending on the ESP (so you’ll have to check with your ESP for details), but check out this example of the Email Previews Integration within Salesforce Marketing Cloud:
AVAILABLE FOR THE FOLLOWING ESPs
Popular ESPs with Litmus integrated right into their services include
- Salesforce Marketing Cloud
- Mailchimp
- Hubspot
- Adobe Marketing Cloud
- Pardot
- IBM Watson Campaign Automation
- Selligent
- And hundreds more!
Pricing and usage limits differ from ESP to ESP. Please check your ESP’s help documentation to find out if Litmus Email Previews are integrated in your ESP, and to learn more about the pricing.
Don’t use one of these ESPs? Don’t worry! No matter which email technology you use, Litmus can seamlessly integrate into your workflow. You can use Litmus alongside any of your existing email tools to create better email, faster.
The post Litmus Works Where You Work: Powerful Integrations with Your Favorite Email Tools appeared first on Litmus Software, Inc..
