There are certain video-editing techniques that should be on everyone’s radar. This is true whether you’re seeking fame and fortune, or simply a “LOL” from a friend. So, what makes a video go viral in the first place? Kevin Allocca, YouTube’s trend manager, describes some of the characteristics of videos that make content creators famous. He suggests a few different things based on the data, but one that we can’t overlook is the importance of evoking a sense of belonging from the viewer. The impact of viral videos, which is loosely defined as those with more than 100,000 hits by Rafflepress, is enormous. This is true if you’re an individual content creator or part of a larger brand. Having instantly recognizable and relatable work opens the door to more organic shares of your content that lead to impressions, clicks, potentially millions of views, and all other types of engagement.