Two households, both alike in dignity, in digital marketing do their strife. Analysts and marketers as the infamous Capulet and Montague houses have an ancient grudge going on. Marketers want to make data-based decisions, but for doing this, they need reports to be prepared as quickly as possible, better even yesterday. In contrast, analysts want to be completely confident in the data and hate the rush. However, as we all know, clear communication and timely collaboration between the company’s departments are crucial to the continued success of your brand. The cost of poor communication can run into millions of dollars of loss. Moreover, don’t forget that due to the pandemic, the usual problems of joint work of colleagues from different departments were also superimposed by widespread remote work. Let’s try to discover what are the common problems in communication between analysts and marketing teams, and what is the expert’s opinion about these struggles.