For many ‘Mobile Marketers’, it can be incredibly challenging to measure KPIs such as Customer Lifetime Value (CLTV) and Average Revenue per User (ARPU) effectively. Each mobile operating system (iOS or Android) has its own restrictions and device identifiers, which without the right tools, can complicate the situation. But, not anymore! Mobile marketing automation is your key to the next phase of growth! Mobile Marketing Automation is a means to help mobile marketers get more effective outcomes. It enables you to automate the delivery of personalized, relevant, and timely messages to millions of users without much human intervention. A well-designed mobile marketing automation workflow can not only help you in retaining your existing users but also increase their time spent on your app and significantly increase your ARPU. In today’s highly competitive mobile world, marketers need to find new and innovative ways for their app to stand out from the crowd. Getting people to just download your app is not enough. Browse through the full article for example-based explanation!