Ecommerce retailers already know the importance of attribution. Attribution is how you know which of your sales and marketing channels are working — and which ones aren’t, so you can adjust your strategies and boost revenue. However, attribution is a lot less simple than it used to be. Ecommerce retailers now have an expansive (and constantly growing) variety of digital touchpoints they can use to reach their customers. And when customers interact with companies in more and more new ways, every day, it gets harder to cleanly track attribution and other important metrics that’ll keep your sales funnel optimized. In this article, we go over: – The definition of multichannel attribution – The 7 types of attribution – How to choose which model will best fit your needs – And more. Let’s jump into it.