[New Look] The Marketing Strategy Behind the UK Fast-Fashion Retailer

? The latest retail case study of the ContactPigeon team is about New Look, the fast-fashion retailer of the 141 awards. ? New Look had to make some very tough strategic decisions to survive and get back to growth over the last decade and its story, I think, has many interesting lessons for any retail/eCommerce professional. This case study includes: A brief history of New Look company The marketing strategy that propelled New Look‘s growth Analysis of New Look’s eCommerce website Interesting eCommerce technology New Look uses Other interesting facts and stats of the fashion retailer Grab a cup of coffee (or beer) and enjoy your reading! Cheers & stay safe! ?