[New Look] The Marketing Strategy Behind the UK Fast-Fashion Retailer

? The latest retail case study of the ContactPigeon team is about New Look, the fast-fashion retailer of the 141 awards. ? New Look had to make some very tough strategic decisions to survive and get back to growth over the last decade and its story, I think, has many interesting lessons for any retail/eCommerce professional. This case study includes: ✔️ A brief history of New Look company ✔️ The marketing strategy that propelled New Look‘s growth ✔️ Analysis of New Look’s eCommerce website ✔️ Interesting eCommerce technology New Look uses ✔️ Other interesting facts and stats of the fashion retailer Grab a cup of coffee (or beer) and enjoy your reading! Cheers & stay safe! ?