A perfect landing page is like a store window displaying something beautiful that you really want to buy. And the price is right, too! You waste no time entering the store to take a closer look at the item. A minute later you’re at the checkout, paying for your purchase.
What a lucky find! Most landing pages, however, resemble overstuffed display windows that you pass by without noticing. Why is that? Where do the designers and developers fail?
Read in the full post Basic principles of perfect Landing Page and brilliant Web Design.
