You should never launch a PPC campaign without first preparing reports that will show the true efficiency of your investment. Smart marketers prepare report templates before they even prepare advertising campaigns. All other marketers experience more or less painful budget drains and then prepare reports anyways. In this article, you’ll get a set of ready-to-use PPC templates that you can incorporate into your current reporting or use them to set up your reporting from scratch. You can use these reports for analyzing PPC campaigns, controlling the cost per conversion, optimizing budgets, managing advertising campaigns, and making business decisions.