For just about as long as brands and retailers have worked together to sell products to consumers, there have been product data sheets. When everything about e-commerce is constantly changing, you shouldn’t expect a relic from retail history to still be the best option. That’s why product data sheets are dead — because now, we have something better: Product sell sheets. Brands now have the technology to easily create visually stunning, persuasive, tailored sell sheets for every potential customer and retail partner. The process can even be automated. In other words, there’s no reason for you to still be using dry, basic data sheets. You have better options now. In this piece, we present that argument — and also walk you through the ways you can use common ecommerce technology to step up your sell sheet game. The end result? Better sales and a boost to your bottom line.