Digital marketing is going through a major transitional period when it comes to data privacy. Firefox and Safari killed off third-party cookies a while ago. Google says Chrome will follow suit by 2022. And Apple’s recent iOS 14 update created another hurdle for online ads. All making it much harder to create targeted remarketing campaigns and track conversion success. The solution? Take control of your data with first-party cookies and progressive profiling. In our latest blog post, we show you exactly how to do it. It covers: ❓ What progressive profiling is ? First-party vs. third-party cookies ? Why this is crucial to the future of online marketing ? 3 things to know before starting progressive profiling ? How to roll out a progressive profiling strategy So, check out this post if you want to get ahead of the game and minimize your reliance on third-party tech giants.