Today there’s a lot of competition between brands to catch the attention of their customers. On top of this, brands always strive to invent new products, find new marketing tactics, and enlarge their target group. After all, more customers equal more profit. Customer attraction is incredibly important to businesses, no matter the size. Every business should also have a marketing strategy that describes its main marketing goals. This strategy encompasses the actions that the company needs to take to accomplish its goals. Organizing giveaways, partnering with other brands, or paying for ads are just some of the most popular marketing tactics. However, to attract customers and impress your target audience, you need to do more than just promotions and have an online media presence. You also need to develop your brand and build a brand image your customers could resonate with and collaborate with different media entities that will offer you media coverage. Even though many businesses think that all these processes and tactics are part of marketing, public relations are also involved. If you think about all of the marketing team’s goals and actions, the difference between PR and marketing is certainly there. Think about all those press conferences or press releases the marketing and PR team are preparing. Are those the responsibility of the marketing team or the PR team? To help you and your business align its goals with the marketing and PR goals, we have compiled a list of 5 vital PR marketing concepts companies often fail at. But firstly, let’s take a look at the world of PR ??