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It’s always the early bird that gets the worm. But the question is, “How do you become an early bird in the unforgiving world of sales”? The answer to that is quite simple — purchase intent. Modern buyers have an unending list of digital touchpoints that may help them arrive at a purchase decision before they even get on a call with your sales reps. It is therefore integral that you have an understanding of your buyers’ journey so you can catch them before they make that decision. And that’s where purchase intent comes into the picture.