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Coaches are needed by all, from business owners to executives. Almost every professional has the scope to improve when working with a mentor, from leadership to relationship coaches. Different types of coaches are becoming increasingly common, and finding a niche in the industry is challenging. You need to stand out from the rest of the hundreds of life coaches, and to do that, you require some form of branding. That’s where email marketing comes into the picture, as you can show your clients exactly what they can expect and look forward to. This can also help you in locating future as well as long-term customers. Plenty of businesses are looking to motivate their teams to use email marketing as an effective tool to rally their employees. It’s a sure way of reaching out to a customer at a convenient time while also ensuring you’re never underselling yourself.