
We all send and receive dozens of business emails every day, but not all of them are equally effective. Why so? Because writing a message that can clearly communicate an idea is not that easy. A great email is relevant, personalized, and quickly captures the recipient’s attention. There are already many awesome articles out there describing how to improve your email titles or increase the response rate, so we decided to make something different. We launched a survey asking professionals and business owners from the USA, UK, Australia, Canada, and 50 other countries, to share their experience when it comes to business communications, email signatures, and marketing. The result of this work is a 20-page report packed with interesting stats and conclusions. If you communicate with your clients, prospects, or colleagues via email (and I bet you do!) you will find the data useful. Take a quick look at the study and keep it in mind next time when you are about to press Send.