Over the years, the wealth of information on the World Wide Web has proven to be a great resource for businesses around the world. Today, we are able to harness that vast amount of information to significantly enhance business productivity and functioning. This is all thanks to the growing capabilities of modern business intelligence tools. You might agree that data plays a key role in the success of modern businesses, but why is that so? In order to compete with the best today, it isn’t just the big decisions that need to be based on data but rather all organizational operations. Data-driven businesses that take calculated risks rather than depend on hope have the upper hand, undoubtedly. It’s generally your sales efforts that help bring a huge portion of the windfall to your business. As a result, sales intelligence tools have become a key component in the suite of business intelligence tools that teams today use. In the information age we live in, it’s only logical for data to play a key role in the functioning of a business and its sales success.