[SaaS Basics] Website and product localization guide

A localization and internationalization guide with best practices and mistakes taken from 300+ SaaS companies from all over the world. Website and product localization seem to be a solid strategy during this lockdown period. A lot of companies in non-English markets, typically more conservative, are forced to accommodate this new WFH and distributed culture. We’re gonna go through these topics: 1. When should you start thinking about localization? 2. Important SaaS metrics to calculate localization ROI 3. 6 main reasons for localizing your SaaS brand 4. The localization framework 5. Multiplying your lead generation pipeline 6. Starting with price localization 7. 10 rules for a smooth localization of your website 8. Most important technical aspects of localization