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We think you should prioritize bottom of funnel topics and keywords first before ever focusing on the top of the funnel. In this blog post, we’re going to back up the above argument with real client data. This is to (hopefully) convince you that SaaS companies should focus on bottom of the funnel content first and work their way up the funnel later — as opposed to how most companies do things, which is the other way around. Then we’re going to introduce you to our Pain Point SEO process to help you identify these high-converting keywords, we’ll share our process of how to discover them, and then we’ll show some examples of companies using this process to get results quickly from content marketing.