How can you leverage SEO for your B2B business to actually drive pipeline? What’s the point of top of the funnel content? Why are we writing all these listicles? How can we get lots of traffic *and* leads through SEO? In this article, I walk through the exact 8-step strategy you can use to get B2B SEO to work for you. Unlike other guides to B2B SEO strategies you’ll find online, this one includes two techniques that YOU CAN FULLY CONTROL (unlike building backlinks) and that none of the other top-ranking guides include.