Storytelling is a buzzword that you’ll find all too often in the graphic design, web design, UX, and marketing spheres. As one of the most basic human social and cultural expressions, storytelling is applicable across industries and subjects. It’s an art, a science, and a process. The story breathes life into a design, a brand, or a product. It injects it with meaning and fosters emotional connection, which causes resonance with an audience. And it’s a crucial element in the design process! In the case of design storytelling, your goal should be to create that emotional bond between your design and its audience. You should use imagination and empathy to spark a connection and take your audience on a journey, make them feel something, and drive them to action. Design gives us the opportunity to weave beautiful stories through visual communication and immersive experience.