For a lot of western businesses, running ads in China is a bit of a mystery. And with so much false information around the subject, it’s easy to see why. People generally understand the consumer traits of their home country, but unravelling the ins and outs of another culture and consumer behaviour might seem a little less clear. And with this lack of clear information, stories about the Chinese market have emerged that are really just… myths. The reality is, China represents 54.7% of the global e-commerce market — that’s nearly twice the percentage of the next five countries combined! So learning how to separate the fact from the fiction will help you recognize and chase exciting, profitable opportunities for your business in the East. This post debunks some of the biggest rumours about advertising in China. Here are some top ones: Myth 1: Baidu ads = Google ads Reality: Baidu is not a Google copycat and advertising on the platform is very different. Myth 2: WeChat and Baidu are the best ways to advertise Reality: Other channels might be better suited for your industry. Myth 3: Translation is all you need Reality: No, it isn’t. Depending on your product, your messaging might also need to change. Myth 4: You need to build a new website to advertise and enter Chinese markets Reality: A Chinese landing page is more than sufficient.