I look at this like we’re the civilians between Captain America and Ironman (Except both are massive “evil” corporations lol) Let’s jump straight into what exactly is happening. As of the new iPhone iOS release, Apple will be a big one, they’re bringing in IDFA (Identification for Advertisers) as a consent form that users need to approve before FB or other apps can get access to any user data. This comes in with the new module users need to install called the AppTracking Transparency SDK What does this mean on an advertising level? – You can associate your app to a single ad account – Each app is limited to 9 iOS 14 campaigns …. And 7 more key points in the full post