E-commerce is huge and that doesn’t surprise anyone anymore. A side effect of this general awareness, with more people subsequently jumping aboard the bandwagon, eCommerce businesses are now finding it increasingly difficult to differentiate themselves. To stand out from the crowd. Because amidst all the turmoil, hype, trends in technology, and a global pandemic for good measure, the bar was being raised non-stop by customers. People are becoming more tech-savvy, and mirror every new shopping experience they indulge in to the best one they’ve come across so far.