A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email’s place has been overtaken. However, this assertion, and the assumption it is based on, is wrong. Truly, the idea and process of emailing have existed for a long time, predating even the internet. Also, email marketing is not without its challenges. For instance, new norms and trends keep evolving, replacing old methods quickly. Furthermore, there are such challenges as insufficient tools for creating emails, bad email marketing techniques, and lack of data and integration. Nonetheless, email marketing still remains one of the surest ways of reaching out to customers. There are several key advantages to email marketing, which are unavailable to other marketing strategies. This article will be looking at trends to watch out for in email marketing in 2021 and beyond.