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Amongst the golden rules of online marketing, having a strong presence is one of the key points of staying ahead of the competition. This is essentially increasing your brand/product engagement, exposure, activeness on online mediums. The internet provides us with ample spaces to connect with the audience/customer and engage with them. One site that’s a minefield for the same is Quora – a community fuelled question-answer based platform. Before getting down to explain how Quora is an essential tool for marketing, let’s look at the basics of this site.