Lead scoring can determine someone’s level of interest in your business, driving relevant and sharper engagement. To know which leads are valuable, you need a system that will differentiate flukes from opportunities. By assigning a lead score to each prospect, you’ll see right through your customer like you’re a prophet. Because what do prophets do best? They predict the future. And lead scoring can help you do precisely that – predict your customers’ behaviour, so you can run them through the sales funnel more quickly and efficiently. Whether you are getting started or are a seasoned lead scorer, let’s show you some ways to streamline your abilities and simplify your lead scoring process.