The subject line is the ice-breaker of the email and it paves the path for the next step. If your subject-line does not excite the recipient, they might not be interested enough to open the email, thus diminishing your visibility. The holiday season is almost here!!! ? ? ? Customers are exuberant during these times. It is their me time to connect with friends and relatives and enjoy life to the fullest. So, how can you leverage the holiday mood in your favor? ? Marketers around the world scramble for new ideas to reach out to the customers. The challenging part here is to “be visible” to a large number of customers; otherwise, you might not be as successful as you’d like. The subject line is the ice-breaker of the email and it paves the path for the next step. If your subject-line does not excite the recipient, they might not be interested enough to open the email, thus diminishing your visibility.