During Aptrinsic’s recent Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Here is a summary of the tips shared by Jeetu Patel — Chief Product Officer for Box — on how to run an effective product organization. Since its founding in 2005, Box has made it easier for people to securely share ideas, collaborate and get work done faster. Today, about 76,000 businesses and more than 56 millions users trust Box to manage content in the cloud. According to Jeetu, one mistake on the product management side has ripple effects for years to come. Teams of engineers get misdirected, product marketing goes out with the wrong message, sales sells the wrong thing and customer success faces escalation issues. Because it’s such an important job with lots of responsibility, product managers can’t afford to mess up. Jeetu advises that product managers embrace the following 10 lessons as a rubric for leading their companies to success.