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What do you wish you knew about SaaS sales & marketing metrics a few years ago? After in-depth research in the SaaS industry, I realized that a lot of the newly hired (the beginners) in a SaaS startup don’t quite understand the difference between the traditional business model and the SaaS business model. This results in slowing down the SaaS startup growth rate and brings costly consequences. That’s why this article came into being, and its purpose is to shed light on the main differences between the most important SaaS Sales & Marketing metrics and their traditional alternatives, explained most simply. Those that are deep into SaaS, can remind themselves of the essentials and offer constructive feedback. If you have additional, valuable info that could add to the article, let me know and I will quote you inside.