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You have heard it before: “the customer is always right.” Cliché as it may sound, it’s true. Your customers know things that you could use to improve your email marketing strategy in ways that you couldn’t find on your own. All you have to do is collect this information. But how do you do it? The answer lies in what marketers call “user feedback.” In this context, the words “user” and “customer” mean the same: they both refer to the people that your business profits from. They are the sole reason your business exists. If you want to learn more about why you need to collect user feedback and how you can use it to improve your email marketing strategy, this article will show you what you need to know to get started.