If you fast forward your life to five years from now, you will find the following article in the form of video content strategies. Digital marketing is getting into a pace for a long time, every day new technology or advancement takes place in Digital marketing industry. Producing the Video contents marketing become very important or else we can find video content strategies in the future will dominate the text content.
What is video engagement?
A video engagement means a lot of things and depends on various factors such as the length of the video, the genre choice, general structure of the video. While Video engagement is usually considered to be the primary factor which determines how much data the viewers will retain from the videos that they are watching.
In layman language, we can see that the audiences are coming to your site and enjoy the video without turning out in the middle of a video. In other words, we can say that higher engagement video so the higher effective the videos.
How many videos are watched every day?
1.3 billion people around the globe use the YouTube platform which is the most viewed video platform. Every minute 300 hours of YouTube video are uploaded. Near about 5 billion videos are being watched daily on YouTube and every month 3.25 billion hours. While it gets 30 million users on an average daily.
However, eight searches in a total of 10 searches are down the people in the age group between 18-49 years. After seven years it is even expected that the Video contents marketing strategies will full take down the text content and more than half of the viewers will be depending on the Video Content creators and mostly on YouTube, and the usage of the paid TV service will decrease slowly.
According to the reports below Social media marketing usage in India in the year 2017, both Facebook and YouTube stand in the same position. So, we can say that these two are the majorly used platform.
What percentage of Google searches done on mobile devices?
62% of the Google search results in the Video content, people are relying more on the Video Content marketing strategies than the text Videos. In this 92% of the mobile viewers watch the YouTube channel and share the videos. The Millenials are the most active and most observed group of people.
From the above statistics, you can see that the people between the age group of 18-24 and 25-34 are watching YouTube videos a lot. This clearly shows that people are loving the Video content which explains everything in seconds than reading the content.
How many ads does a person see a day?
In the year 2007, an average person was exposed to 5000 advertisements per day. However, now the digital marketing experts have recently revealed that an Average American watches 4000 to 10,000 Advertisements a day. With every passing year, the number of people watching the advertisements per day is increasing. It is even expected that at some point of time a screening process will be there for engaging and people will gradually start ignoring all the brands and the advertising processes unless the person has a personal interest. All those brands who are into advertisements include a lot of challenges on a daily basis: being consistent in marketing, giving best customer experience, leading the competition, keeping the business in a top. If you acquire all these challenges give you a great opportunity for refining the brand and advertising which will help you in obtaining a vast market space.