It’s very rare in the world of B2B marketing and sales, to think of graphic design as a key contributor to business. And when I was looking at the relevance of graphic design in terms of contribution at the business level, I came across the concept of ‘Unlimited Graphic Design’ Unlimited graphic design is just like a gym membership for a graphic design or similar to any SaaS platform. You go on to a website, fill out the form on the signup page, give them access to your credit card and then you get access to the product (in this case, a team of graphic designers). So we went about interviewing the one that introduced the concept to the world — Jonathan Grzybowski, the founder of Penji, to really dig deep on how it works.