Anyone can post on social media — including Emily of Emily in Paris, and an egg — but not just anyone can be a social media manager.
The role takes skills far beyond “posting links back to the company blog.” In fact, some industry insiders consider them future CMOs.
To succeed in the role, candidates need to be able to…
Plan ahead — and abandon their plans on a dime.
It’s crucial to be “incredibly organized and know what content you already have and how your content aligns to a cultural calendar,” MarketerHire’s creative director, Dani Marom, explained.
In other words, SMMs should always be prepared to reuse old content — or draft up completely new content to fit the moment.
Like a meme about that ship stuck in the Suez Canal.
Assess new channels.
And these emerge all the time — in 2020 alone, Clubhouse and TikTok blew up. But not every channel is for everybody.
“I want to come in with a very strategic point of view of what channels I should post on,” freelance SMM Yi Chen told MarketerHire.
Communicate with internal stakeholders.
“You’ll spend a good chunk of your time convincing the org what needs to happen,” Jen Hartmann, director of social media and PR at John Deere, told MarketerHire.
“Get good at convincing them early and often — then prove it out.” How else will the social team get a budget?
Want to learn more about the mandatory (and nice-to-have) SMM skillset? Read the full article below. And sign up for Raisin Bread here.