To be honest, there is no “secret formula” behind a good CTA button. It’s all about A/B testing and coming up with the right combination of call-to-action buttons. A lot of people think that sprinkling CTA buttons is just another process of store set-up. But when looked from a different angle, it’s not less than art and it’s much more than science! Here’s what the data of 90 successful eCommerce store has to say about call-to-action buttons.