As a marketer, you’ve probably been promised the moon when it comes to the potential of personalization, but if you’re like the majority of people, you’ve been disappointed by the capabilities of your “personalization engine” so far. The good news is, it wasn’t all false promises. With a digital experience platform (DXP), you can personalize your content at scale while implementing a truly omnichannel customer journey. Keep reading to find out: ? What is a DXP? ? The evolution of DXP ? Benefits of DXP ? Types of DXP ? Core components of a DXP, and ? How to build a DXP Digital experience platforms are the ultimate way to futureproof your business.