How do we define viral marketing? If virality is created through the enthusiastic sharing of content and copy online, what can brands do to encourage it? And how can they ensure that their efforts pay off? In the world of marketing, organic engagement is worth its weight in gold The kind that inspires genuine curiosity, intrigue and enthusiasm. The kind that turns capricious internet users into paying customers and, eventually, loyal brand advocates. The kind that gets people talking about your brand and spreading the good word both in person and in their online exploits (i.e. their social media interactions) ? This is the essence of viral marketing. Virality and “going viral” have become part of our cultural lexicon for some time. Whenever someone attempts to gain fame or notoriety through social platforms, their hope is to “go viral”. Whenever someone tries to start their musical career on YouTube, launch a blog or make a living streaming on social platforms, they live in hope that they will “go viral” But how can brands inspire virality in their marketing efforts? Can vitality be manufactured by marketing teams or is it something that can only be created through genuine interactions between consumers? It’s possible to increase your chances of going viral by signing up for a free CSM Software to get the most marketing synergy, but sometimes you need to go in a slightly different direction. We’ll strive to answer all of the above and more, alluding to a wealth of real-life best practice examples in our full definition of viral marketing ✍?