What role should brands play in educating consumers on data usage?

What role should brands play in educating consumers on data usage?

In our seventeenth episode of Real Time Banter, T. Adeola Osinubi joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss the role brands should play in educating consumers on data usage and more!

Watch to hear insights on:

  • Understanding the current state of data usage and privacy 
  • The benefits of consumer education from a brand’s perspective
  • Do strategies like boycotting Facebook really work?
  • Recommendations for a successful first-party data strategy

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