Source: Phrasee
Who are we really? I mean we’re just matter and dust swirling in a universe all colliding toward some kind of wild eventuality. But if you aren’t obsessing over metaphysics then I’d just say we’re 4 guys who are obsessed with helping make our email industry better designed with less spam.
Our email love story began 3 years ago when Matthew Smith created a little gallery website to showcase his favourite emails. Since emails are not really available to browse openly, the vision was to create a site that helped email marketers see what other people were doing and provide inspiration to learn and grow as professionals. A short while later, Matt began looking for help growing the site as it had started to take off and that’s when Sean Kennedy and Mike Nelson joined the team. This was around 1.5 years ago. A little after Sean and Mike joined forces with Matthew, we decided one Matt wasn’t enough and teamed up with Matt Helbig to round out the team.
We honestly can’t even remember how we met. It’s all a blur really. We all come from different backgrounds. Matthew is our design guru, Mike leads in marketing know-how, Sean drives our email train, and Matt tackles our social and community development. We each have numerous years of experience in our own expertise and together we make sh*t happen. Not to mention, we couldn’t be where we are without the help of a number of friends and freelance folk we get to help us from time to time. What really makes what we do work, though, is that we’re all super passionate about email and growing the resources available to the community. I think that’s the only reason Really Good Emails has been so successful. We each do this as a side project outside our day jobs and we’re not paid so everything we do is a labour of email love.
As time has gone on, Really Good Emails has grown to be more than just a gallery of inspirational emails we like. This happened pretty organically for us by just trying to be more transparent about our opinions and experiences about what’s really good and why. So what started as a site with examples has now evolved into publications like our Lessons Learned and Email Exploration articles as well. Where things go from here, is up to you Neo. Oh, sorry, getting metaphysical again.