Vikatan, India’s leading regional media powerhouse, boosts its reader engagement using Relays – Vikatan is South India’s leading media powerhouse renowned for its theme-based magazines, popular television content, and enlightening books.
With over 30 million readers worldwide, Vikatan aims to deliver exceptional reading experiences at scale and build an experience-driven company. To engage its readers, Vikatan decided to adopt WebEngage’s marketing automation platform to: > Deliver authentic reader experiences > Boost mobile and web app engagement > Minimize app uninstalls.
Learn how you can customize your content as per your users’ preferences and engage with them on a larger and better scale. Here’s a glimpse of the use cases Vikatan implements using WebEngage. If you want to get detailed insights into their success story, you must check out the detailed version!